Suzuki Australia

Suzuki has taken a different road to most auto brands and built their brand on being quick-witted, fun, bold and exciting. But it’s one thing to say you’re fun, and another to live up to it. To make Suzuki’s brand positioning ring true in every customer interaction, V.I. brought the fun to their digital sales journey. 

THE CHALLENGE

Create a digital experience that feels more like a playground.

In line with their global brand positioning, ‘For Fun’s Sake’, Suzuki wanted to make all digital interactions deliver on the promise of fun, while increasing the chances of turning into a sales lead. V.I. was tasked with the challenge of evolving Suzuki’s digital platforms to provide a fun but useful shopping experience that could also capture, nurture and convert leads.

THE SOLUTION

Automate, nurture, reward and delight.

To keep Suzuki’s digital platforms bringing the fun, our ongoing program focuses on website optimisation and content to keep things sticky for visitors, paired with an effective marketing automation and lead nurturing program.   

The website is constantly being evolved based on insights from analytics and UX research. We redesigned the model pages and added Build & Price and Finance Calculators to give visitors the complete picture and aid in decision making.

THE OUTCOME

A fun digital sales strategy that delivers serious results. 

By implementing five bespoke marketing programs to capture and nurture every type of lead, V.I. fine-tuned Suzuki’s digital platforms to deliver the highest conversion rate possible. We also added soft lead forms to capture top-of-funnel enquiry. 

To make it easy for Suzuki to manage dealer leads, a consolidated dashboard reports on dealer interactions in real time.