LIVSKRAFT Brand Development

Purity of ingredients isn’t just important to your health – it’s also important to your brand. For a skincare and wellness brand looking to rebrand to suit their roots and philosophy, stripping back to the bare, raw essential ingredients breathed new life into every aspect of their new brand identity. 

THE CHALLENGE

Uncover a wellness brand’s natural beauty. 

An existing skincare and wellness brand needed a new brand identity to reflect its philosophy centred on purity, self care and connection to nature. The project included creating a new name, logo and visual identity that reflected their founder’s Nordic heritage and the brand’s focus on holistic natural health. 

THE SOLUTION

Stripped-back design lets the power of nature shine.

Like every brief, we approached this project with creative insight. We drew inspiration from the minimalism and beauty of mid-century Scandi design and applied this aesthetic to all aspects of the brand in a contemporary way, weaving together its Nordic and local origins. The complementary colour palette is muted and natural, using stripped-back textures and botanical imagery to highlight the brand’s natural ingredients. Contemporary yet classic fonts were chosen for their clean lines and to make the products look great when displayed both online and at home. 

THE OUTCOME

The name ‘Livskraft’ means ‘life-force’ and evokes holistic wellbeing, craftsmanship and a natural way of life, with a nod to the brand’s Nordic roots. 

The design aesthetic is stripped back to basics to showcase the essential elements. The colour palette is muted and naturalistic. Design elements are used to portray simplicity, purity of purpose and clean lines.