Junior Adventure Group Branding

A major brand overhaul for a leading international after-school care provider is anything but child’s play – unless you apply insight and design intelligence to create cut-through in a market dominated by child-like design language. 

THE CHALLENGE

Update the JAG logo suite to reflect an organisation leading the pack.

Junior Adventures Group is the parent company for a suite of leading international OSHC providers. Their master brand and associated providers required a review and overhaul of their logo assets.

THE APPROACH

A refined suite of logos to convey trust. Brand workshops and extensive analysis of existing materials revealed a suite of brands that employed a visual language targeted at children.

Rather than leaning into a naive, childlike aesthetic, we crafted a logo suite aimed to instill confidence in the parents and care professionals who choose the brand’s services.

THE OUTCOME

A fresher take – contemporary and trustworthy, yet still vibrant and fun.

Logos, colours and typography assets were carefully crafted to convey confidence and trust in the care of our audience’s most precious things – the kids! At the same time it needed to feel inspired, fun and engaging, evoking a sense of movement and play.