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MYOB Fiscal Therapy Podcast
Creating a podcast for number crunchers
To increase audience engagement with their brand, MYOB needed to go beyond ‘by the numbers’ thinking for their new podcast.
THE CHALLENGE
Nailing a podcast name and brand strategy for bookkeepers and accountants. Get Accountants and Bookkeepers to listen to a new MYOB-produced podcast by delivering a launch campaign, including a new podcast title and branding.
THE APPROACH
Add value by putting insight and understanding ahead of sales and brand-bragging. With a time-poor audience under constant pressure, it was vital that MYOB became a positive force by providing content that was useful and packed with insight rather than a hard sell. This required creating a naming structure that is not overtly MYOB – and position MYOB as the primary sponsor/producer.
THE OUTCOME
Introducing Fiscal Therapy – exploring some of the best minds in the field of accounting. The result was a name and ID focused on how listening can benefit the time-poor listener by being interesting and entertaining while also giving them a professional advantage. We shaped a look and feel for the show along with a content outline built around deep and meaningful interview sessions that feel intimate and personal.
1/2
“Working with Audrey and the team at V.I. on the design and development of our podcast brand and launch campaign was a fantastic experience.
Not only did they bring our vision to life with fresh, innovative ideas, but they also provided valuable insights on how the brand could evolve beyond launch. Their ability to balance creativity with commercial thinking ensured that every element was both engaging and results-driven. The turnaround time was impressively quick without compromising on quality, making them a trusted and highly capable partner.
We couldn’t be happier with the outcome!”
