MedView Digital Baskets Campaign

MedView introduces Digital Baskets, an industry-first innovation designed to revolutionise prescription handling and workflow in pharmacies. Seamlessly integrating with their pharmacy script workflow software MedView Flow, Digital Baskets provides pharmacies with a smarter, faster, and safer way to manage prescriptions, all while improving customer experience and operational efficiency.

THE CHALLENGE

Elevating efficiency while maintaining accuracy in a high-pressure pharmacy environment.

Pharmacies operate in a fast-paced, detail-oriented world where accuracy is paramount. As leaders in pharmacy IT, MedView saw the opportunity to further streamline this complex workflow by introducing a tool that digitises prescription baskets and improves overall safety and efficiency. The goal was to launch Digital Baskets as the next step in pharmacy technology, giving businesses a competitive edge by saving time, reducing errors, and addressing privacy concerns around prescription handling.

THE APPROACH

Building trust in a high-tech, high-stakes environment.

We crafted a communication strategy that positioned Digital Baskets as the future of pharmacy workflow management. With a design language that blended the excitement of a tech product launch with the precision expected in healthcare, the campaign centred on driving awareness and inquiry.

Key messaging highlighted operational efficiency, safety, and privacy benefits, addressing the real concerns pharmacy owners face. Testimonial videos from pharmacists helped build credibility for the new product, showing real-world success stories in action.

THE OUTCOME

Setting the standard for tomorrow’s pharmacies.

The MedView Digital Baskets launch campaign successfully introduced the product as a game-changer in the pharmacy sector. With an industry-first offering and a strong focus on customer needs, MedView solidified its position as a leader in digital pharmacy solutions. A broad range of marketing assets, including email campaigns, expo signage, social ads, and a compelling launch video, drove inquiry and positioned MedView ahead of potential competitors, ensuring pharmacies could be future-ready, today.