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Visual Identity

63 Dundas Place Albert Park, VIC 3206

Phone: +61 3 9690 7233

info@vi.com.au

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Our Work

OUR SERVICES

Our team is engineered to be top-heavy with experienced makers.

All our client partners work with highly-skilled teams who know how to get the job done. Whether it’s a specialised project or a full-service partnership, we’re here to help.

CREATIVE

CREATIVE

We work hard to find creative solutions to our clients’ business problems through deep insight and solid strategic thinking.

Strategy

We dive deep into our partners’ brands and products to uncover insights that drive effective strategy. From audience definition to brand positioning, we help organisations find clarity and direction.

Advertising & Campaign Development

From TV commercials and digital campaigns to fully integrated cross-channel activations, our team are experts in planning, production, and rollout. We combine experience and resources to ensure the reality matches the vision.

Branding

We create brand identities that resonate, connecting purpose with design craft. From logos to brand guidelines, we help businesses express who they are and why they matter.

Design

Our multidisciplinary team can turn their hands to everything from logos and brochures to signage and packaging. Every detail is considered and designed to communicate clearly.

Copywriting

Snappy headlines are just the beginning. Our wordsmiths shape everything from taglines to tone-of-voice guidelines, helping brands find and own their language.

WEB DEVELOPMENT

WEB DEVELOPMENT

We build modern, secure, and scalable digital platforms that are engineered for performance and flexibility.

Custom Websites

We design and build custom websites tailored to each client’s goals, audience, and technology environment. Our team combines strategic insight with deep technical capability to create digital platforms that are fast, secure, and easy to manage.

Headless CMS

The best-in-class solution for speed and security, our team engineers systems that serve your site statically — automated through Staticly, our custom deployment platform for AWS S3 and CloudFront.

Shopify Development

From custom storefronts to headless commerce implementations, we build Shopify experiences that combine design excellence with technical precision. Our developers use Shopify’s Storefront API and GraphQL to deliver fast, flexible eCommerce solutions that integrate seamlessly with CMSs, CRMs, and marketing automation platforms.

Next.js

Our front-end developers are experts in Next.js, the leading React framework for fast, SEO-friendly, and scalable web experiences.

AWS

With over a decade of experience, our AWS-certified team designs, deploys, and maintains high-performance hosting environments with security and uptime at their core.

WordPress

We extend and modernise WordPress — building flexible, API-driven content systems that integrate seamlessly with static and headless environments.

Payload CMS

For advanced, schema-driven content management, our team works with Payload CMS to power complex data models and integrations.

MARKETING AUTOMATION AND OPTIMISATION

MARKETING AUTOMATION AND OPTIMISATION

We help brands connect with their audiences through personalised, data-driven automation and analytics.

Marketo

As Adobe Marketo partners, we have the proven expertise to design, implement, and optimise marketing automation programs that nurture leads and convert audiences.

Klaviyo

We integrate and customise Klaviyo for eCommerce and service-driven businesses, enabling personalised customer journeys that drive retention and revenue.

Custom Integrations

From CRM connections to data synchronisation, we design and build custom marketing integrations that ensure systems talk to each other — and insights flow where they’re needed most.

Analytics

We set up end-to-end analytics frameworks to track performance, measure ROI, and uncover actionable insights, across GA4, Looker Studio, and custom data dashboards.

LivePreso

As LivePreso partners in the best in class presentation platform for sales we can plan, design and implement LivePreso content

ABOUT US

ABOUT US

Craft, execution, and quality have always been at the heart of what we do.

Founded in 1983 as a graphic design agency, V.I. has evolved continuously over the past 40+ years. With the rise of new media in the late ’90s, we expanded into digital, exploring how websites, kiosks, and online advertising could help our clients connect and grow.

By the early 2000s, we’d become a fully integrated agency, creating national campaigns for big-box retailers, lifestyle brands, and automotive clients. As the industry shifted, we refined our focus, specialising in brand and digital experiences that are strategically sharp and beautifully executed.

Learn More

1/4

“Working with the V.I. team on the redevelopment of the Let’s Go Motorhomes website has been an exceptional experience from start to finish.

Their team was incredibly helpful and always went above and beyond to ensure that every stakeholder was satisfied with the outcome. They took the time to understand our vision and executed it flawlessly, delivering a user-friendly, modern website that has increased user engagement and conversions. Their dedication and attention to detail made the entire process smooth and stress-free. We couldn’t be happier with the results and highly recommend VI to anyone looking for a reliable and talented web development partner.”

Daniella Frayman
Daniella Frayman
Let's Go Motorhomes - Marketing Manager

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CONTACTS

Visual Identity

63 Dundas Place Albert Park,
VIC 3206

Phone: +61 3 9690 7233

info@vi.com.au

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