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Our Work
BUILDING BRANDS THAT MATTER
Our team brings brands to life.
We craft brands from the ground up – combining strategic research with bold, thoughtful design. Whether we’re helping a new brand find its voice, shaping a full identity system, or developing guidelines for rollout, we create the tools and thinking that help brands connect and grow.
1/2
“Partnering with V.I. to create a new retail chain from identity to nationwide launch, we have been able to craft a brand that not only stands out, it will stand the test of time.”
SOME OF OUR BEST WORK
Want to see what we’ve done for others? Check out some of our Brand projects here.
OUR BRAND SERVICES
In a commercially driven world, brand is everything.
Brand is who you are. What you look like. How you sound. Your personality, your public persona. At its best, it is the reason your customer chooses your product or service over your competitors. At its worst, it is the reason they don’t.
At V.I., we believe building a strong brand matters.
We dive deep into our partners’ brands and products to help solve their business challenges strategically.
We do:
- Brand architecture
- Brand positioning
- Insights & briefing
- Go-to-market strategy
- Testing & research
- Concept development
We believe in art with a purpose. We craft, iterate and improve design for everything from logos to full visual identities and guidelines. We go beyond just visuals and can sculpt your brand’s tone and voice, ensuring it is written how it should be heard.
We do:
- Naming
- Brand identity
- Guidelines
- Brand Voice & Tone
- Graphic design
- Copywriting
We are experts in campaign planning, production and rollout, combining our breadth of experience and deep resources to ensure the reality matches the vision.
We do:
- Integrated & tactical campaigns
- Film production
- Radio
- Activations
- Social content
- Photography and image-making
- Illustration
1/2
“From the outset, it was clear that V.I. were going to take this campaign beyond our expectations.
The time they took to develop a deep understanding of our business and our people translated into a powerful and emotionally resonant piece of work.
The results speak for themselves. Not only did the Heart of Melbourne Property campaign exceed our expectations, but it also helped with articulating our internal company principals and giving us a framework for our future brand values.
V.I.’s ability to deliver a campaign that truly captured the essence of Jellis Craig is a testament to their deep talent and wide-ranging expertise.”
