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Contact

Visual Identity

63 Dundas Place Albert Park, VIC 3206

Phone: +61 3 9690 7233

info@vi.com.au

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Our Work

WE CREATE,
BUILD & AMPLIFY

Choosing the right agency matters.

We’re a senior, hands-on team of creative problem solvers working across brand and digital to help our clients cut through.

We’re not here for ego or awards, just the satisfaction of delivering smart, effective work that makes a difference.

If you’re going to spend time, energy, and money reaching an audience, it has to count. That means making it engaging, relevant, and thoughtfully designed. We back strong ideas and sharp execution – because detail matters. Craft matters. Results matter.

OUR HISTORY

Craft, execution, and quality have always been at the heart of what we do.

Founded in 1983 as a graphic design agency, V.I. has evolved continuously over the past 40+ years.

With the rise of new media in the late ’90s, we expanded into digital, exploring how websites, kiosks, and online advertising could help our clients connect and grow.

By the early 2000s, we’d become a fully integrated agency, creating national campaigns for big-box retailers, lifestyle brands, and automotive clients.

As the industry shifted, we refined our focus, specialising in brand and digital experiences that are strategically sharp and beautifully executed.

MEET THE MAKERS

Meet our talented team of creators and technologists.

Kieren Redpath

Kieren Redpath

Director
Kyle Redpath

Kyle Redpath

Director
Chris Winterton

Chris Winterton

Creative Director
Chris Beyer

Chris Beyer

CTO
James Fotheringham

James Fotheringham

Production Director
Renny Seears

Renny Seears

UX Design Lead
Amy Thexton Smith

Amy Thexton Smith

Copywriter
Jack Kuzior

Jack Kuzior

Digital Designer and Animator
Paul Shakesby

Paul Shakesby

Designer
Shane Wales

Shane Wales

Graphic Designer
Cameron Hegarty

Cameron Hegarty

Lead Front End Developer
Jerry Chai

Jerry Chai

Solutions Architect
Hesham Eltobgy

Hesham Eltobgy

Senior Front End Developer
Vitalie Safonov

Vitalie Safonov

Senior Back End Developer
Daniel Phan

Daniel Phan

Front End Developer
Cecilia Ho

Cecilia Ho

Senior Marketing Automation Specialist
Audrey Chan

Audrey Chan

Senior Account Manager
Madeline Rosier

Madeline Rosier

Senior Account Manager
Carla Zappia

Carla Zappia

Senior Digital Producer
Kylie Martin

Kylie Martin

Accountant

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CONTACTS

Visual Identity

63 Dundas Place Albert Park,
VIC 3206

Phone: +61 3 9690 7233

info@vi.com.au

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