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WE CREATE,
BUILD & AMPLIFY
Choosing the right agency matters.
We’re a senior, hands-on team of creative problem solvers working across brand and digital to help our clients cut through.
We’re not here for ego or awards, just the satisfaction of delivering smart, effective work that makes a difference.
If you’re going to spend time, energy, and money reaching an audience, it has to count. That means making it engaging, relevant, and thoughtfully designed. We back strong ideas and sharp execution – because detail matters. Craft matters. Results matter.
Craft, execution, and quality have always been at the heart of what we do.
Founded in 1983 as a graphic design agency, V.I. has evolved continuously over the past 40+ years.
With the rise of new media in the late ’90s, we expanded into digital, exploring how websites, kiosks, and online advertising could help our clients connect and grow.
By the early 2000s, we’d become a fully integrated agency, creating national campaigns for big-box retailers, lifestyle brands, and automotive clients.
As the industry shifted, we refined our focus, specialising in brand and digital experiences that are strategically sharp and beautifully executed.
Meet our talented team of creators and technologists.

Kieren Redpath
Director
Kyle Redpath
Director
Chris Winterton
Creative Director
Chris Beyer
CTO
James Fotheringham
Production Director
Renny Seears
UX Design Lead
Amy Thexton Smith
Copywriter
Jack Kuzior
Digital Designer and Animator
Paul Shakesby
Designer
Shane Wales
Graphic Designer
Cameron Hegarty
Lead Front End Developer
Jerry Chai
Solutions Architect
Hesham Eltobgy
Senior Front End Developer
Vitalie Safonov
Senior Back End Developer
Daniel Phan
Front End Developer
Cecilia Ho
Senior Marketing Automation Specialist
Audrey Chan
Senior Account Manager
Madeline Rosier
Senior Account Manager
Carla Zappia
Senior Digital Producer
Kylie Martin
Accountant