End Of Financial Year Campaign
INFINITI cars appeal to the smart buyer, people who appreciate quality and a great value proposition, and the end of Financial Year is a time when the value proposition can get even better.
INFINITI briefed us on developing a creative platform for their annual end of Financial Year Campaign. They wanted a theme that spoke to the opportunities available at INFINITI Dealerships whilst being premium and avoiding the usual automotive retail sales language.
We came up with INFINITI Buyers’ Market – a suggestion for smart buyers that now was the time to take advantage of unique conditions at INFINITI Dealerships. We rendered a premium architectural scene to place INFINITI vehicles in and produced a suite of marketing and advertising collateral to be utilised by Dealers and INFINITI Australia in the campaign.