realestate.com.au Spring DM
Background:
realestate.com.au is Australia’s No.1 property website. In addition to ‘Standard’ property listings, the site offers a number of upgrade products that generate more property views and more enquiry - as well as more income.
Brief:
To coincide with the spring selling season vi was briefed on developing a direct mail piece to agents promoting three upgrade listing products. The piece needed to be cost-effective, ensure cut-through and generate leads.
Implementation:
vi developed, from concept to mailing, an engaging and visually spectacular folded dm piece in the form of blossoming flower. The piece invited agents to purchase upgrade listing products to help their spring advertising campaign.
Outcomes:
The campaign increased enquiry and sales for the three listing products beyond the client's expectations and was so well received the creative was exported to the New Zealand market for the spring promotion for allrealestate.co.nz
