Apollo Corporate Identity Update

Background:

Apollo is one of Australia's most well known bicycle brands. By 2004, however, their corporate identity had become less relevant to contemporary cyclists, brand awareness levels had dropped, and their image was in dire need of a revamp.

Brief:

Develop a corporate identity for Apollo that would provide the brand with a visual platform that would incorporate and complement their ever-evolving product range. The corporate identity would have to be contemporary, as well as suggest longevity and movement.

Implementation:

vi worked through a detailed development process to create an identity to meet the brief and the many specific logo requirements. The look was edgy and contemporary but still celebrated the heritage of the brand.