MINI Challenge Website
Background:
MINI Challenge is the MINI racing series. Featuring race-prepared versions of the MINI John Cooper Works road cars, the series is a perfect opportunity for MINI to demonstrate its impressive performance characteristics.
Brief:
Develop a web platform for the series that showcases the racing, the drivers, teams and sponsors. The site would also have to facilitate round-by-round updates and provide a link to John Cooper Works as well as highlight the MINI racing pedigree.
Implementation:
Identifying the need to focus on the racing as a priority over the vehicles themselves, vi developed a design that employed photography from each round as its hero. This allowed the site to focus on the 'rubber meeting the track' and stay current throughout.
Outcomes:
MINI now has a website for its Challenge series that profiles the racing, drivers, teams and sponsors, as well as providing a platform for latest results and news. The site has also been acknowledged as world's best practice by MINI head office.
