Carpet One Website Relaunch

Background:

Carpet One required a more integrated and dynamic online presence. As research into floor coverings purchase shows the majority of shoppers investigate online before visiting a store, an upgrade of the website was a key element of this process.

Brief:

Develop a website with a crisp, contemporary look that could easily be updated to reflect current in-store promotions and changing product trends as well as provide consumers with a quick and easy reference point to assist them in their shopping process.

Implementation:

The website was completely reconstructed with search by product name, type and brand, functions, dynamically mapped store locations and decorator types, as well as exclusive Carpet One images that provide many decorating ideas for customers.