MINI D Minimalism Online

Online Advertising, Advertising

Background:

The MINI D was the first vehicle in the MINI range to introduce MINImalism, an innovative MINI concept all about reducing fuel consumption and emissions through smart technology and cool features - while still delivering the fun that MINI is renowned for.

Brief:

Develop a series of online ads to launch the concept of MINImalism. Each piece of creative would introduce and explain a new technology in a way that only MINI could. The creative must also complement the MINI D launch creative.

Implementation:

To grab the attention of the postmodern, trend-setting audience, vi adopted the international theme ‘I HEART MINIMALISM’ before creating a comic book-style animated sequence to introduce and explain the various features of MINImalism.